Monday, September 8, 2014

Economic Journal - Monday, 9/8/2014



(As of 7:20 am PST)

There’s a cautious tone heading into today’s market action. With little to trade on in early action, investors are gearing up for what could be perhaps the biggest business event of the year tomorrow – the Apple product launch.  Apple is expected to unveil the next version of the iPhone, the iPhone 6, at its event tomorrow.  There is also speculation that Apple is scheduled to introduce a new smart-watch and other technologies that would launch the world’s largest company into other growing markets. In a genius marketing and branding move, Apple has created quite the media buzz going into tomorrow’s big event, which has the investment community on the edge of its seat.  We are excited to see what Tim Cook and his team has in store tomorrow.  The economic data calendar is light today, with a report on consumer credit due out later this morning.  Around the rest of the globe, Asian markets finished the day mixed after disappointing trade data out of China, while European markets are mostly lower. Gold and oil are down as are interest rates.  It looks like a quiet day is shaping up today.

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